VENN has announced a strategic partnership with BLAST, a global esports entertainment company. This new initiative marks VENN’s first major expansion into the esports market and aligns the network with BLAST and its world-class event team. Focusing on distribution, unlocking brand partnerships, and developing new tournaments, the two companies will look to expand their global footprint and premier position within the professional esports industry through new content offerings and enhanced audience engagement.
The initial team-up will be on the upcoming BLAST Premier Global Final on January 24. VENN will produce multiple segments with a stacked line-up of special guests from the esports world, entertaining music skits and deep fan engagement, all from the VENN Playa Vista, Los Angeles studio. The Global Final is the culmination of a 12-month Counter-Strike tournament series during which the eight best teams and challengers battle it out for a $1M USD prize pool.
“This partnership is exactly what we’ve been waiting for and we can’t wait to get started,” says Ariel Horn, VENN co-CEO. “Our team has a rich history in this space, having produced many of the most-watched esports events of all time, including League of Legends Worlds and the