Harena Data and MetaMedia, an entertainment technology company, announced the two are now partnered together. The partnership comes in the form of StudioGYO powered by MetaMedia, a new strategy to deliver esports content.

StudioGYO Powered by MetaMedia

StudioGYO will primarily create and deliver esports events and tournaments. Because of the global pandemic, StudioGYO plans to host fans through drive-ins, cinemas, and out-of-home venues. By delivering content through unique remote opportunities, Harena Data and MetaMedia will revolutionize the industry.

To commemorate the new partnership and launch, StudioGYO already planned its first event. A Holiday Esports Spectacular takes place on December 19, 2020, to show off Rocket League in a family-friendly environment. The event lets players and parents play together in 2v2 online matches to show off the new platform. Those who want to watch instead of play can still get the same experience at their local drive-in or cinema.

“MetaMedia’s proprietary cloud-based content delivery platform gives us the opportunity to instantly deliver esports content anywhere,” said Harena Data Chief Strategy Officer William Dever. “This partnership will create mainstream appeal for esports by building a community of gamers and giving them the play they deserve. While we understand that some theaters are temporarily closed, we are here to support all open theaters and those that will be reopening soon.”

StudioGYO is a new partnered esports companies MetaMedia and Harena Data.

Image credit