Following a $1.5m (£1.13m) seed round led by esports venture capital fund BITKRAFT Ventures, female-led gaming lifestyle company Queens Gaming Collective (QGC) has officially announced its launch.

Poised to help “level the playing field” in a male-dominated industry, the organisation will provide female competitors, content creators, and streamers with the tools they need to build sustainable careers in gaming and esports.

Photo Credit: Queens Gaming Collective

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Other strategic investors included the likes of Assia Grazioli-Venier and Rachel Springate (founding partners of seed-stage fund, Muse Capital), Rosie O’Neill (Sugarfina co-founder), Amy Finnerty (former MTV, Sony Music, and Maker Studios executive), Dre Hayes (President of Kappa USA, Co-Founder of The Foundation), and among other women business leaders and entrepreneurs.

Additionally, the firm’s strategic advisers include women leaders from the likes of Amazon, TikTok, Twitch and more. According to the release, this group will be looking to provide its expertise in order to help establish opportunities within the industry for women.

NBA All-Star Baron Davis has been revealed as an ambassador for Queens as has Karen Civil. They are the first to join what has been called the ‘Queens Court’, an ambassador network ‘committed to introducing the collective to broader audiences across their areas of expertise’. Other individuals involved include O’Neill, Finnerty, and Hayes.

Alisa Jacobs, co-Founder and CEO of Queens Gaming Collective
, spoke on the launch: “Queens