Lavazza and Fnatic, a world-leading eSports organization, have partnered and launched the Icons of Italy campaign. The campaign is an innovative way for Lavazza to enter into the esports industry. Icons of Italy is a custom co-branded map that will feature on the Fortnite game from November 11, 2020.
The campaign will feature a proficient Fortnite player POW3R, who will be expressing a lifestyle journey of Lavazza and Fnatic through a collaborative in-game experience. Players will engage through the custom map – Icon of Italy- that starts at the POW3R’s house and will contest to complete the course in the shortest time possible.
More About the Map- Icon of Italy
Icon of Italy is a timed map offered to players as an experiential journey through the Italian culture. The map is a symbolic representation of coffee-themed customization and orientations to the Lavazza, a Modo Mio brand.
The map will also get two more levels in several weeks to come. Players will have to submit their grade A runs by posting videos on Instagram or Twitter and tagging Lavazza, POW3R and Fnatic using the hashtag #IconsofItaly.
What Lavazza Had to Say About the Partnership
According to Carlo Colpo, the Group Marketing Communication Director and Brand Home Director for Lavazza, the group is delighted to have partnered with Fnatic as they enter the eSports industry. In his statement, Colpo said that the eSports industry is experiencing substantial growth and could not have desired a better partner as they debut into eSports.
Carlo also said that eSports is