1xBET Building bridges between esports and betting

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After sponsoring one of the most exciting Counter Strike events of the year, the 1xBet team spoke to Casino Review about the vast potential of a strong relationship between esports and bookmakers, which it believes complement each other perfectly.

Casino Review: Just how much potential does 1xBet see in the esports market? Are sponsored events, such as the Counter Strike match 1xBet sponsored last month, one of the keys to unlocking it?

1xBet Team: The potential of esports in betting is really fantastic. Nowadays about 40 percent of the world population plays games, and this is a giant figure. This globality is also felt in the sphere of gambling. We see the interest of the audience, also thanks to such projects as the Counter-Strike exhibition match between the NAVI-2010 and NAVI-2020 teams.

1xBet was involved in the organization of this game, and the results exceeded expectations: more than 900,000 unique users watched the stream of this match. Especially for the event, we launched a special campaign where players could bet on the possible outcomes of the game. Such events demonstrate how popular esports are, with strong followings for heroes, idols and iconic teams. Thousands of fans were