FansUnite Entertainment Inc (CSE:FANS) (OTCMKTS:FUNFF), a technology company providing leading online gaming solutions, announced Tuesday its latest partnership with online sports betting firm Pinnacle Solutions.

FansUnite said the partnership will incorporate Pinnacle’s new esports data and odds feed into its Chameleon Gaming Platform — part of its strategic plan to collaborate with the best data providers for its esports betting offering. 

Pinnacle also has a partnership with GRID Esports that provides access to GRID’s contracts with esports leagues and tournaments, making it the best data source for many major esports events, FansUnite added.  

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In partnering with Pinnacle, FansUnite said it can now offer the best odds on esports bets for its Chameleon Gaming Platform partners, giving it a competitive advantage over other turnkey B2B esports betting products.

“We aim to partner with the leading companies in the industry to provide the best product and options to our customers using the Chameleon Platform,” said FansUnite CEO Scott Burton in a statement.

“With Pinnacle’s addition and their relationship with GRID Esports, we continue to add the best esports betting data available with the most markets and the best odds. It’s exciting to be the first to offer Pinnacle Solution’ service, and we are honoured they chose to work with us.”

Burton said the next step is to effectively market the Chameleon Gaming Platform to sportsbooks.

“We want to ramp up our B2B segment and get a guaranteed licensing fee