North American audio equipment manufacturer Bose has become the official headset partner of all League of Legends esports global events.

Starting at the upcoming World Championship, Bose will provide headsets for each global event, including the Mid-Season Invitational and the All-Star Event.

Bose League of Legends Esports
Screenshot via: Riot Games

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The deal coincides with the release of Bose’s first headset designed for gaming. The headsets will be used by all players, camera talent, referees, and production crew at the 2020 World Championship – beginning on September 25th in Shanghai.

Naz Aletaha, Head of Global Esports Partnerships and Business Development at Riot Games, spoke on the partnership: “Bose has been an industry leader in audio technology and innovation for decades, and we’re thrilled to partner with them to both level up the pro player experience across LoL Esports and our global events while also providing an even richer audio connection to our fans.”

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Along with providing its headset for all global events, Bose will launch a series of content named “Sounds of The Game” which explores the importance of sound in competitive League of Legends. This isn’t Bose’s first move in the esports market. In 2018, the headset brand became the headphone sponsor of the Boston Uprising and, in