Vindex announced the purchase of Belong Gaming on Wednesday and plans to spend $300 million over the next five years to open 1,000 esports gaming centers around the world, according to Esports Observer. Belong will partner with esports conglomerates Envy and Andbox to open locations in the Dallas and New York City areas respectively.
Belong, which already operates 24 gaming arena locations across the United Kingdom, was valued in the acquisition at about $50 million, per the Financial Times. Belong will provide the logistical operations in getting these gaming centers off the ground, and Envy and Andbox will bring events, marketing and pro gamers from the different esports teams they own to bring programming and awareness to help centralize the local gaming scenes in their home markets.
Each flagship location in Dallas and New York will provide 100 PCs and consoles for parties, events, school outings, clubs and local esports tournaments. Obviously given the coronavirus pandemic, the timing for when these locations will open is yet unknown.