GameCo, which introduced video game gambling in the U.S. by setting up such games in Atlantic City casinos in 2016, announced on Wednesday that it has been approved to branch out in the state.

A Casino Service Industry Enterprise License has been issued to GameCo by the state Division of Gaming Enforcement, allowing the company to offer eSports betting and skill-based iGaming products to New Jersey casinos and sportsbooks.

In April, GameCo announced a deal with Berlin-based GRID, a leading eSports data platform, that sets GameCo up for data, odds, and trading on regulated eSports betting.

The skill-based iGaming offerings will feature GameCo’s patent-pending GamersEdge technology.

“We are thrilled to receive approval from New Jersey’s Division of Gaming Enforcement, and we are looking forward to bringing our exclusive range of products and experiences to such a robust and innovating gaming market,” said Blaine Graboyes, co-founder and CEO of GameCo. “GameCo pioneered the video game gambling category in New Jersey, and we plan to do the same with eSports betting and skill-based iGaming, satisfying a massive demand from Gen X and millennial players.”

Video eSports games coming to Atlantic City casinos

GameCo is also poised to release its “Multiplayer Arena,” the first eSports solution for land-based casinos. Multiplayer Arena allows players to compete head-to-head or in eSports-style tournaments, directly on the casino floor — providing casinos with a way to capture and monetize the eSports phenomenon.

The first Multiplayer Arena games will include All-Star Hoops, a 3D basketball video game, and SoulCaliburII: Casino Edition
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