Most esports bettors, you would assume, are fairly happy with the service they receive from their betting partner. Indeed, readers of this site will have been tutored on the best places to bet on LoL, Counter-Strike, Dota 2, and so on. There is, however, always room for improvement. Esports betting is still relatively new, and, as such, it will inevitably go through some evolutionary changes in the coming years. Indeed, esports betting is becoming highly competitive among operators, and we can be sure that competition will breed innovation.

When looking at the future of the industry, it’s not always useful to make comparisons between esports betting and regular sports betting. They have more similarities than differences, for sure, but esports bettors have a slightly different mindset from regular punters. However, there are certain areas in traditional sports betting which we can point to, and perhaps wonder if esports betting could benefit?

Bet-Builder has been a hit with soccer fans

One such example is the trend in what loosely is described as ‘Bet-Builder’ functions. Bookmakers have different terms for this feature, like Build-a-bet, Build #YourOdds, etc., but they all amount to the same thing – a feature that allows you to combine different elements from a single event.

To show you how it works, let’s take the example of the upcoming Premier League match between Liverpool and Crystal Palace. Liverpool, as you might expect, are favourites for the game with odds of 2/11 from Bet365. Crystal Palace are priced
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