Las Vegas-based gambling company GameCo has established a partnership with esports data provider GRID to bring esports betting products to North American casinos.

The partnership will see GRID’s esports data and streaming solution integrated into GameCo’s Video Game Gambling Machine (VGM) offerings and partner casino destinations, both land-based and online.

GameCo GRID North America
Image credit: GRID

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GRID will provide real-time feeds of official data and streaming assets from esports competitions as well as a variety of services to help “unlock the potential of esports for casinos and sportsbooks.”

Blaine Graboyes, Co-founder and CEO of GameCo, commented on the partnership in a release: “Esports gambling is a tremendous untapped market across North America. In partnering with GRID, our combined industry knowledge, infrastructure, and technology will usher in a new era of engagement. We are thrilled to help make esports analytics and betting accessible for sportsbooks and players.”

GameCo will bring GRID’s esports data platform to both digital and physical casino operators in the United States, Canada, and Mexico. For the first time, casino operators in North America will have the